It keeps your company accessible. Having a website is a great way to keep your company accessible...
5 things your website should have in 2022.
Having a website in 2022 is a must. So much so we even wrote a blog about it earlier this year. We wanted to transition from telling you why you need a website into telling you some things you should include on your website. This list is not exhaustive, but it provides a great foundation for a great website.
Having an easy-to-understand navigation system makes it easy for customers to find the info you want them to find on your site. It is also important to keep your navigation simple and concise. Instead of having 15 items in your navigation, include only the basics. From there, you can branch into other parts of your site.
As humans, we are drawn to visuals, and that includes the visuals on a website. If you can have high-quality and up-to-date photos, you are going to impress potential customers and paint a more accurate picture of what your business is about.
Speaking of being visual content, video has seen a meteoric rise in popularity. Many consumers prefer to watch video content over reading. This means that, when possible, try to incorporate video on your site. Maybe it is a video walk-through of your process or a video explaining a hard to explain service you offer. Video can take an otherwise stale concept and make it one that is engaging and helpful to users.
Now, we just spent a lot of time talking about photos and videos. However, while we find those things important, they are only effective if paired alongside helpful, well-written content. A tip when writing content is to consider the questions that customers commonly ask or the things about your business that seem to be most valuable to the audience you serve. Your content should be clear and concise. Don’t add extra words or paragraphs hoping to trick search engines. Instead, write the content you’d want to read if you were the customer.
This is one item where we consistently see businesses miss the mark. Many businesses are applying an all-or-nothing approach with forms. What we mean by that is that they either ask for too much information, which overwhelms customers. Or they aren’t using forms at all and solely rely on calls from customers. While it is easy to see why asking for too much on a form can be problematic, not using forms at all can cause just as many issues. First off, you will miss out on users who prefer a form or email to a traditional phone call. Second, you will miss out on valuable data that form fills can provide. Long story short, if you aren’t using forms on your website, now is the time to start.
If you read this blog and thought, “wow I am doing all of those things” then kudos to you and your business.
If you read this list and thought, “I’m doing some of those things” we’d love to help you do the rest of the list.
Finally, if you read this list and thought, “I don’t even know what you’re talking about,” then stop what you are doing and fill out our form, so we can help you out.