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Strengthen your Google presence using SEM - here’s how!

There are so many tactics out there in our digital world. So what works and what doesn’t? How do we decipher what is best for our business to generate traffic to our website or new clientele to our business?

It's hard to know where to begin, but if you’ve heard of SEO (Search Engine Optimization), then you are on the right track. Allow me to introduce you to SEO’s lavish cousin, SEM (Search Engine Marketing). SEM is a tactic that uses paid methods to appear in search results, as opposed to SEO, which uses more organic methods. While both are important to your business’ online presence – SEM can be the tool that helps you to further hone in on specific audiences, and help you guide traffic to your website faster than SEO.

Because SEM focuses on paid tactics, this draws higher visibility to your website when a customer searches specific keywords, pertaining to your business. SEM is also known as PPC or pay-per-click. This tactic helps to bring your company to the top of SERPs (Search Engine Results Pages). As suggested, this means that every time the ad is clicked, your company will pay for this.

Now you may be asking yourself, why would you pay for ads when there are tactics like SEO that do not require this step? Often, when SEM is paired with SEO, your online presence will be greater than just SEO on its own. SEM is a great way to supplement an already strong organic visibility by supplying additional visibility via paid ads. SEM is going to be the better choice when it comes to driving quick traffic towards a promotion or sale or revitalizing a slow month of website visitors. SEM also allows you full control over when ads show and to who they will be delivered.

In the end, SEM and SEO go hand-in-hand. One can exist without the other, but the results truly flourish when the two are paired.
Do you have questions? Castnet has answers! Reach out to us today and see how we can increase your online visibility using SEM ASAP

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