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Social Media is Now Video-Centric


Instagram is Dead.

Ok, Instagram is not really dead. With an active monthly user base of over two billion people, it would be hard to call any social media site at that size, dead. Yet, talk to photographers in the past year and don’t be surprised if a majority of opinions on the ‘photo-sharing site’ trends negative.

At the end of June last year, current head of Instagram, Adam Mosseri, posted a two-minute video with the caption, “We’re no longer just a square photo-sharing app.”

In the video, Mosseri reiterates the caption that Instagram is no longer about photo-sharing and the app is shifting its focus to video.

This shift and news from Mosseri weren’t altogether unexpected. All of the major social media outlets have noted a change in audience retention and made similar moves to being video-centric. YouTube has ‘Shorts’, Facebook has ‘Stories’, TikTok is all about video, and Instagram has shifted its focus towards ‘Reels’.

Now, what does this mean for you the advertiser, or local business? It means that your content has to shift with the times and focus on video as well.

But, before panic sets in and huge camera equipment purchases are made, we here at CastNet have some tips and tricks to ease the transition and show how much easier video content can be to make.

  1. Video content does not have to be long and extensively planned out.

As a population, our attention span has dropped to around eight seconds at a time. This means that video content has to capture the audience within that span of time. So don’t worry about a drawn-out introduction and delivery; “shooting from the hip” works just as well.

  1. Video content can be recycled.

Unlike a photo, that if plastered in too many locations gets repetitive, video content can be recycled. Many companies will record a piece of ‘long-form’ content or content that is over 10-minutes in length and cut it into smaller segments that can be cycled to audiences.

  1. Just like photos, video content can be shot on your phone.

While there is certainly no argument that content shot on a professional set and with high-end equipment will look better than what is shot with a phone; this doesn’t mean that your content won’t reach your audience. There are a number of editing apps that can be used right from the phone and every social media outlet allows for mobile upload. Don’t know what app to choose? See the link below for a good list of apps and their benefits.

  1. Don’t be serious… all the time.

Your company may be the most professional and clean-cut in all of Tampa Bay, but that doesn’t mean that your video content needs to completely mirror such sentiments. Let’s use as a case study the TikTok account for the language learning app, Duolingo. From September 2021, their account has seen a follower growth from 50,000 to over two million today.

  1. Photography still has its place in the world of social media.

Now, no one is saying that photos are dead and gone. Photos in advertising and marketing are still extremely useful, and a much better alternative to text alone when selling anything in today's economy. However, when and where the best use of a photo has changed.

If you feel like your team may benefit from professional help and resources, feel free to reach out to us here at Castnet for a consultation by calling (727) 892-2391 or shoot us an email at

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