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OTT & CTV – The Future of Advertising through Streaming TV

Long gone are the days where advertisers could only rely on print and linear TV commercials to get consumers to see their products and services. In today’s day and age, some of the fastest growing advertising tactics target potential customers via streaming services, otherwise known as Over-the-Top (OTT) and Connected TV (CTV).

OTT and CTV are both very popular methods of watching TV and videos, but they are not one in the same.

OTT is any TV or video content that comes straight from the internet. OTT allows viewers to watch on any device that can be connected to the internet, like phones, laptops, and tablets. The content is delivered in a video-on-demand (VOD) format and comes from streaming services such as Hulu, Amazon Prime TV and Netflix.

CTV is a device that is connected to a TV to support streaming, such as Apple TV, Amazon Firestick, Xbox, and more.

The popularity of OTT and CTV have led many people to cancel their original cable TV (linear TV) and solely rely on streaming for all of their TV and video content.

As a business owner, using OTT and CTV to advertise your goods and services will help you reach a larger audience than linear TV, and allow you to tailor your ads to reach the right people at the right time. With access to demographics, location, devices, and browsing history – you can set up your ads to target your exact consumer. With OTT and CTV, advertisers can measure a myriad of statistics and data to track the reach and success rate of their ads.

OTT and CTV are the future of advertising, with more and more people “cutting” their cable tv cords every day!

Any questions? Let Castnet help you reach your business’ full advertising potential. Contact us today to get started!

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