4 Google Analytic terms you should know.

1. Bounce Rate

What does it mean?

The percentage of time a user “bounces” or leaves a page without taking a measurable action on the page. A measurable action could be time on page, clicking a button, visiting more than one page, etc.

Why does it matter?

If your business is experiencing a high bounce rate, that could mean that your content is lacking or that you are targeting the wrong type of users with your ads. An example would be a Facebook ad targeting a broad range of users. Which could lead to a lot of website traffic, but could also translate to a high bounce rate.

2. Source

 What does it mean?

        Source is a term that shows how a user found your website. This could be things like Facebook, Google, Banner Ads, Etc.

Why does it matter?

Knowing where your traffic is coming from will allow you to understand where to invest your marketing dollars and your time. Knowing that a channel is underperforming will allow you to identify issues and optimize your strategy.

3. Conversion

What does it mean?

Conversions measure when the desired action is taken on a page. For instance, if you have a “call conversion” on your page, a conversion; would be recorded each time a user clicks your call button.

Why does it matter?

Businesses have goals, and it is important to track those goals. Tracking conversions allows you to understand how effective your site is in driving the results and actions you are hoping for. If you see your conversions dropping, it is time to make changes.

4. Time on page

What does it mean?

        This one is self-explanatory. This is the amount of time that a user spends on a certain page.

Why does it matter?

Understanding your most-engaging pages can help you drive your marketing strategy. Knowing that users are spending a substantial amount of time on a specific page can help you understand the services and products that your customers are looking for.

Understanding key Google Analytics terms will allow you to make educated marketing decisions. By recognizing how the data can drive your decision-making, you can unlock new insights that help your business grow. If you are struggling to understand your analytics and aren’t using them to help grow your business, we’d love to help you. Head over to our contact page and send us a message.