According to Bill Moore, general manager of Castnet Media, a Tampa Bay digital marketing partner, "If you are a business in 2021, you must be in the digital marketing game. From Google algorithm updates to Facebook business page changes, it is nearly impossible to keep up. This can be a huge problem for business owners and marketers since most consumers now turn to the web, no matter what your product or service, when making purchasing decisions. This means that not keeping up with the latest in online marketing trends can have you missing out on potential business."

Moore continues, "Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. You can reach a targeted audience in a way that is both cost-effective and measurable.

Digital marketing lets you know your audi­ence and allows them to know you personally, which can help to create brand loyalty and sales."

While the world of digital marketing can be overwhelming, you don't have to do it alone.

"Castnet is a digital partner who is devoted to the local, Tampa Bay online landscape. At Castnet we use our local market knowledge, expert partnerships, and affiliation with the Tampa Bay Times to help customers navigate the ever-changing world of internet marketing trends and best practices," Moore said.

Within that umbrella term of digital marketing, there are many different types you can use to get the best results for your online marketing needs such as social media, SEO, content marketing, email marketing, video marketing, retargeting and more.

"For instance, you might use social media's targeting features to show social media ads to a certain audience based on things such as age, gender, location, interests, or behaviors. Alternatively, you might use pay-per-click or search engine optimization strategies to serve ads to people who have shown interest in your product or service, or who have searched specific keywords that relate to your product or service," said Moore.

If you want to learn more about navigating the digital landscape and targeting potential customers, contact Castnet Media today, online at or by phone 727-892-2391.